Mother’s Day SK-ii Pop up in nyc
Agency Partner: Brand Like That
I led creative oversight to ensure all assets stayed on-brand and aligned with the SK-II narrative. I helped design influencer seeding boxes to drive event participation and created social content for both the event and post-event recap. Throughout the weekend, I supported a multi-touch activation including a SK-II pop-up truck experience featuring Nami Matcha and SK-II minis, bringing a playful, immersive moment to life. I also helped capture and translate the experience across social media, design invitations, develop a PR kit, and support cross-channel communications.
A key highlight of the weekend was the SK-II Makeup Masterclass led by celebrity makeup artist Ash K Holm, known for her work with Kim Kardashian and Lindsay Lohan.
